Analysis of expected improvements

Information architecture: content is reorganised into clear, well-structured sections, with a logical hierarchy that facilitates navigation.

User interface: the use of a coordinated colour palette, legible fonts and balanced spacing makes the site more appealing and professional.

Accessibility: the new design adopts criteria of readability, contrast and keyboard navigation, in line with WCAG guidelines.

Additional features: possibility of integration with interactive modules, restricted areas or advanced contact tools.

Conclusions

The redesign of the s-i-b.eu website represents a strategic investment in the company's digital communication. The new portal will not only improve the user experience, but will also strengthen the company's online positioning, helping to convey a consistent, reliable and innovative image.

The development of the frontend of the new s-i-b.eu website aims to translate the visual identity and content into a modern, accessible and responsive interface. The adoption of advanced web technologies ensures smooth navigation, attractive design and a high-level user experience, in line with the latest standards.

Analysis of expected improvements

• Modern CSS framework: use of Tailwind CSS for rapid, consistent and highly customisable development.
• Reusable components: creation of standardised graphic modules (buttons, cards, forms, menus) that improve consistency and simplify future updates.
• Image optimisation: advanced format and upload management to reduce the overall weight of pages.
• Smooth animations: introduction of micro-interactions and dynamic effects that enrich the visual experience without compromising performance.
• Cross-browser compatibility: verification of correct functioning on all major modern browsers.

Conclusions

The new frontend of s-i-b.eu will not only improve the aesthetic appearance of the portal, but will also ensure easier and more accessible navigation. The use of modern technologies such as Tailwind CSS and attention to the user experience will strengthen the company's digital image, offering a fast, welcoming site in line with best practices in web design.

Evolution of SEO

In recent years, SEO has evolved, no longer limited to optimising content for Google, but also considering the growing influence of AI Search and conversational models such as Gemini and ChatGPT. To maintain effective online visibility, it is necessary to adopt integrated strategies that combine traditional techniques and new approaches based on artificial intelligence.

Traditional SEO on Google

On Google, the key factors remain content quality, relevance, technical site structure, loading speed, and domain authority (EEAT: Experience, Expertise, Authoritativeness, Trustworthiness). Content must meet user needs, be original, and be easy to read.

Optimisation for Gemini

With Gemini, Google's AI, content must be clear, well-structured and respond directly to questions. Formats such as FAQs, lists and tables increase the likelihood of being used in AI-generated responses. Thematic authority on specific topics therefore becomes essential to stand out in AI Search results.

Indexing on ChatGPT and LLM

For models such as ChatGPT, which do not access sites in real time but rely on trained datasets and public sources, visibility comes through quality public content and citations on authoritative platforms. Semantic SEO, which emphasises concepts and relationships between terms, becomes essential to be relevant to these systems as well.

Integrated strategies

Winning strategies combine useful content production, a multi-channel approach, semantic optimisation and constant updating. Creating clear, structured and reliable texts that are readable by both users and AI allows you to increase visibility across all digital channels.

Conclusion

In summary, modern SEO is not limited to traditional positioning, but integrates search engines and artificial intelligence, rewarding those who know how to adapt content and strategies to new digital standards.